Hamni Bhojpuria Entertainment is all set to launch a Bhojpuri general entertainment channel, to tap the core Bhojpuri audience across Bihar, Uttar Pradesh, Jharkhand, Kolkata, Mumbai and Delhi.
Christened Bhojpuria TV, the channel is expected to be launched in September.
Speaking on the development, Sanjay Kumar, director, Hamni Bhojpuria Entertainment, says, “The channel will see an initial investment of Rs 100 crore. Of this, approximately 50 per cent will be spent on original programming, while the rest will be spent on distribution.”
The channel’s programming will constitute both fiction, as well as reality shows. “The fictions will primarily showcase family and female-oriented content. We will have talk shows, too, in the content line-up,” informs Kumar.
As far as advertisers are concerned, the channel will tap brands which are unable to buy space across top national broadcasters such as Colors and Star Plus.
“We will be looking at getting brands as sponsors for our shows — both fiction, as well as non-fiction,” says Kumar.
The Bhojpuri television industry currently has only one general entertainment channel, Mahuaa TV. The size of the industry is currently pegged at approximately Rs 200-250 crore.
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